CEP and Sigvaris Compression sock sales at Fresno Two Cities Marathon Expo (November, 2011) Recap

Comparison of sales of CEP and Sigvaris and various types of CEP socks (colors, sleeve vs full sock, sizes, men, women)

by Calvin Lee (with the help of Tammy Wu)

These are random musings, which serve as notes to myself to help me provide better customer service.  If these notes help anyone else, I am thrilled.  Disclaimer:  nothing here is medical advice, please see your doctor in person.  I do have a vein practice in Modesto, and feel free to call me for an appointment:  Modesto Veins (209) 551-1888.

Please visit my Santa Barbara marathon Expo Data webpage regarding Sigvaris and CEP sock sales 1 week after this one.

First time carrying Sigvaris Performance Socks!  This event was the first time that we sold the Sigvaris Performance Socks.

Sigvaris Performance compression running sock
I've carried their Sigvaris Recovery socks for a long time.  But today was the first day I've carried their Performance sock.  I've also carried the CEP running socks for a while in the office, although I carried the Sigvaris Recovery sock first, then the CEP, and now I've added the Sigvaris Performance sock to my list of socks that I sell in our office.


Who we are

Tammy and I are recreational runners who live in Modesto, California (USA).  Tammy grew up in Georgia, and I grew up in New York. 

We enjoy making web pages.  Some of them quite bad (perhaps like this one).  We also happen to be surgeons.  Tammy is a plastic surgeon and I am a Trauma/General surgeon - but this doesn't mean we know anything special about running.  We have a practice together called Surgical Artistry.  And Surgical Artistry is the founding title sponsor of the Modesto Marathon.  We wear compression stockings daily for work and while running, etc.  We sell Sigvaris and CEP running compression socks in our office (209) 551-1888:  www.surgerytoday.com

Our personal page on facebook is: www.facebook.com/modesto - feel free to contact us or "friend" us.  Our business facebook is:  www.facebook.com/modestoplasticsurgery

Looking for a California Marathon to run in March?
The official webpage for the Surgical Artistry Modesto Marathon is www.modestomarathon.com


Comparison to Last year's compression sock sales at Fresno

Last year we only had CEP socks, and we were at the expo for 2 whole days and for the whole time.  The expo last year was indoors.  CEP was completely new.  I had a bunch of people from my own home town of Modesto, come to Fresno to buy these socks, because it was brand new.  I sold 40 socks last year.  This year I only sold 21 pairs of socks.  The reason for the decline, I think, was because, I didn't have the support of the Modesto crew coming down to buy them - they already had the socks and felt that one pair was enough.  Another reason was that I was only at this expo half the time compared to last year - that might actually be the main reason.  I wasn't at the expo for both days.  I came later on the second day of the expo.  I had to work the previous day and couldn't make the expo on the Friday evening.  Although, Friday evening expo last year was very poor in sales compared to the next day.

The type of customers who buy compression running socks in Fresno

As with last year, I've noticed that much of Fresno's runners are unfamiliar with the compression sock.  I found myself explaining these socks to them, and they really haven't experienced them or heard of them before.  I would say that over 90% of the sock sales this year were to people who were purchasing their first pair of compression socks.  Last year I think the number would have been 95% new-to compression socks.  So, we're getting a little bit better but not much.


Other compression sock vendors


My pricing on the CEP compression socks and Sigvaris Performance socks:

I priced them the same.


Complaints that I heard

I had one complaint about a CEP sock, it came from the race director of the SLO marathon.  She had purchased a pair of CEP's and had worse swelling in her legs.  She said that other brands didn't do this.  I measured her and told her that she should check to make sure she had the right sizing.  If not, she should consider calling the CEP sock company and see if they could switch out her sock.  She seemed interested in a refund, but she couldn't identify her last CEP sock vendor.  I would say that of the few customers who have tried compression socks before said to me that they loved them.  I had some repeat customers that had purchased Sigvaris Recovery socks from me in the past, they came by to buy more socks, and they were mostly loyal to the Sigvaris brand because they had been happy with the previous purchase.


Benefits of Compression socks for runners

I've had to go over the benefits over and over at this expo because most of the customers haven't tried these socks before.  Unlike Sacramento's CIM expo, where the customers already have tried these, or they have friends that have, the customers here were mostly new to compression running socks.

I like the last reason because I am a vein surgeon.


How many Compression socks did I sell in the one day that I was at the expo (this is really half the expo)

I sold 21 pairs of socks - including sleeves, Sigvaris, CEP.  I only had black Sigvaris compression socks.  I only had black CEP compression sleeves.  I had progressive black, progressive white, green, and pink CEP running compression socks.


Here's the Meat of my compression sock sales notes:

DATA comparing the different types of compression socks and sleeves:

Most of the Data here is for CEP socks.  I had many more CEP socks here at this expo than Sigvaris.  I only carried Sigvaris black compression socks.


Fresno Two Cities Marathon Expo November 2011  
Sock # Brand Sock/Sleeve Color man or woman? Size
1 sigvaris       mm
2 sigvaris       mm
3 cep sock green woman III
4 cep sock green woman III
5 sigvaris       mm
6 cep sock black woman III
7 cep sleeve black woman III
8 cep sleeve black woman III
9 sigvaris       ms
10 cep sock black woman III
11 cep sock white man III
12 cep sleeve black man IV
13 cep sleeve black woman IV
14 sigvaris       sm
15 cep sock green woman IV
16 cep sock white woman III
17 sigvaris       ml
18 cep sock black woman III
19 cep sock green  woman III
20 cep sock white man III
21 cep sock pink woman IV

I only had Sigvaris Performance socks which were black.  I did not have white color for sigvaris performance socks nor did I have Sigvaris Sleeves.  CEP socks on the other hand, I had other colors and I also had sleeves.


Sigvaris Compression socks Vs. CEP compression socks sold

Sigvaris vs. CEP:  6 : 15.  6 sigvaris sold.  15 CEP's sold
Brand Socks Sold Percent    
Sigvaris    6 29%    
CEP 15 71%    

I didn't push the Sigvaris socks.  They sold themselves.  I was mainly pushing the CEP socks.  Many were familiar with Sigvaris because some of the runners had been to my office and seen Sigvaris socks before.


CEP sock color preference at this expo

CEP color preference socks only
Color Socks Sold Percent
black 3 27%
green 4 36%
white 3 27%
pink 1 9%
TOTAL  11  

The four pairs of sleeves that are not included in the above data were black.  But that was the only color of sleeve that I carried so this might not be fair.


CEP sock vs. Sleeve purchase

CEP sock vs. sleeve preference
Socks Sold Percent
sock 11 73%
sleeve 4 27%
TOTAL  15  


Men vs. Women for those who purchased CEP socks.

CEP men vs. women  
Socks Sold Percent
Men 3 20%
Women 12 80%


CEP sock size comparison and percentages

CEP sock sizes  
Socks Sold Percent
II 0 0%
III 9 82%
IV 2 18%
V 0 0%
TOTAL 11  


Conclusions with my first day selling Sigvaris Perfomance compression socks:



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(209) 551-1888
Located in Modesto, CA
Services in Plastic Surgery, Veins, Acupuncture, and General Surgery

Modesto Plastic Surgery

email clee [at] surgerytoday.com  (feel free to contact me!)

our facebook page:  www.facebook.com/modestoplasticsurgery

Looking for a California Marathon to run in March?
The official webpage for the Surgical Artistry Modesto Marathon is www.modestomarathon.com


CEP sock and Sigvaris sock sales